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WHAT IS ZIPACK?
ZIPACK is a subdividable
pack in pre-cut or pre-perforated shrinkable film, separable in
submultiples or portions of 2 bottles each, easily transportable by the
consumer.
With this characteristic which allows the division
or separation of the usual 6 bottles multipack or wraparound in 3
bipack or sections of 2 bottles each, as well as providing an easy-open
feature with its Picpack alternative application, Zipack represents in
the beverage market either for soft drinks or for mineral waters and
more in general in the packaging market, a real Packaging Innovation, such as it was, in the same markets the switch of from “crown cork” to “screw cap” !
The subdivision of a multiple container (Zipack alternative) and/or the
easy opening feature of a package (alternative Picpack) represents
benefits to consumer of a “permanent”
kind such for instance it is the handle of a wraparound put on the pack
by the proper handler unit. All benefits of this kind, to give their
best results, must be extended to all the production brought to the market and all the year long. That’s why their cost per pack to be acceptable must be quite low.
Different, on the contrary, is the function of regrouping systems for
bottles, cans and other containers, either those utilising a sticker
wraparound label, like for instance, Twin pack, either those utilising
a shrinkable tubular belt, which are to be considered as benefits to
the consumer of a “promotional kind”. Their application is
by definition a temporary application, limited to a specific period of
time also for a cost reason.
With the Zipack and Picpack systems used as "Permanent" utilities,
consumer will appreciate purchase by purchase the easy opening feature
or the separation of the pack in bipack or portions of 2 bottles thus
learning to purchase 2 bottles instead of just 1.
Note: Zipack and/or Picpack have been chosen till now by companies like
Coca-Cola, Pepsi, Danone, Lactel, Hoop, Tymbark, Zbyszko, Sanpellegrino
for bottles, cans and other containers; this in countries like Austria,
Czech Republic, France, Italy, Poland, Rumania, Spain, Ukraine for
mineral waters, soft drinks, juices, milk and other
beverages.
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